CC Press PO Box 19184 Wellington 6149 New Zealand
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CC Press PO Box 19184 Wellington 6149 New Zealand info @ ccpress.info CC Press home |
How to write fresh, functional, findable documents for web sites and intranets
Current edition: 29 October 2008.
ISBN 978-0-473-14042-7
RRP in New Zealand only: NZ$49.00
Order from any good book store in New Zealand or Australia, or
Buy online from TheNile.co.nz.
Invoice alternative for NZ customers: NZ$49.00 (post included)
Email us requesting a GST invoice and pay NZ dollars by cheque or direct transfer
Everything a content author needs to know, and more! Rachel McAlpine tackles a communication crisis that is out of control. Essential reading for anyone who writes or manages web content, this book is firmly grounded in the real world of business, government and education.
Anyone who writes at work is probably writing content for a web site or intranet. Every day, mountains of pages are published online—and most fail miserably, because online writing requires some special skills.
Luckily, words alone (those quaint, old-fashioned things) can work wonders on the web. You can double the usability of a web site just by editing content the right way.
This book shows how to convert business documents into web content that’s fresh, focused, functional, forceful—and findable.
Reading is good but learning is better. Rachel's online professional development course complements this book:
Contented: an online course in business writing for the web
Buy Write me a web page, Elsie!
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© Rachel McAlpine Trust 2009 PO Box 19184 Wellington New Zealand